Sunday, June 20, 2021

The Two Students Who Took On Coke And Pepsi

A great article via BBC about how two students could take on Cola Giants overcoming one challenge after another, well done.

Students Mirco Wiegert and Lorenz Hampl had decided to set up their own Cola Company, but there was a catch – they had no idea how to make the fizzy drink. With the confidence of youth not letting that inconvenient fact put them off, they decided to do some research. “We Googled for cola recipes and ingredients,” says Mirco, who was 28 at the time, in 2003.

Unfortunately, the internet was not particularly helpful in answering that question, so the two childhood friends from Hamburg, in northern Germany, had to think of a plan B. They started phoning breweries across the country to see if one might be able to help them develop a cola recipe, and then bottle the drink for them… Source: BBC, Enjoy!

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”
John F. Kennedy

Welcome! I've always embraced change head-on focusing on innovation to generate meaningfully unique ideas, products, services and marketing concepts working with Customers, Team Members, Employees and Partners. It's time to generate Bigger, Better & Bolder Validated Ideas that make a difference in all we do.

Must Read