Concept: Farm To Table Smart Labels.
In 1998 I was asked to speak at The Atlantic Canadian Fresh Produce Association specifically on how technology could be used with Fresh Produce. The morning before my presentation I went for a walk along the beach in front of the historic Digby Pines Resort. As I was visually going through part of my presentation about how Soviba, a French Grocery Store Chain, minimized the effect of Mad Cow Disease reassuring their customer the cattle they butchered came from French farmers. I thought of Farm To Table Smart Produce Labels.
The labels would allow consumers to connect and interact with locals farmers and their families no longer making their produce a commodity.
The first QR Code and App Reader was not invented until 2010. Best Buy & Macy’s introduced QR Codes to the public in 2011.