SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer-centric EV experiences centred on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.

Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.

Full press release here