Concept: Online Dining Guide.

In 1997 while working for Ross Ventures, they pointed me to a solitary desk with a lone computer that had dial up and a netscape browser. This was my introduction to the internet. Within minutes, I knew consumers, no, customers would want to find their favourite restaurants online. DineAid.Com was born later that day.

This is a great example of being too far ahead of its time. Can you imagine trying to convince operators to profile their establishments on DineAid.Com when they had no idea of what the internet was. As an FYI Yelp was created in 2004 and in 2011 Yelp started trading publicly. Value at the time was $898 Million.