The current state of craft beer is about as innovative as it’s ever been, but they’re not just putting all their hard work into the contents inside, they’re doing great work with the labels and packaging as well. We’ve seen plenty of great beer labels over the years, but nothing quite like this raspberry gose dubbed Braille Ale that comes out of West Side Brewing in Cincinnati. As you’ve probably already guessed by now, Braille Ale includes actual raised braille lettering on the label so those with visual impairments know what they’re getting. In order to make this possible, West Side Brewing teamed up with the Cincinnati Association for the Blind & Visually Impaired. Bringing the idea from concept to reality was easier said than done and required a total of ten months along with special equipment from Germany that was used to print. The beer itself starts as West Side’s tasty gose and then they “add a ton of raspberries to it.” Braille Ale will be available in 6 packs or growlers from the West Side Brewing taproom in Cincinnati after its launch on August 27th. Source: Cool Material

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Wayne Jagoe
Innovation and the need to innovate is a constant. As the Canadian Marketing Manager for Louisiana-Pacific, I bring accelerated clarity, innovation and marketing support to the Canadian Sales Team and their Customers.