Wayne Jagoe invents or reinvents exceptional experiences, products, and services combining observational insight, and strategy. #Change

Wayne works with a wide range of Clients and Organizations across North America helping to craft an exceptional experience for their customers or members. In a world of lowest price and future monopolistic control, entrepreneurs in traditional sectors such as retail, hospitality, health-care, insurance, manufactures and non-profits must differentiate themselves even further by providing world-class services, products, value, and experiences.

In 1997, Wayne founded DineAid.Com, the first online Dining Guide in Atlantic Canada, [Precursor to Yelp] which was later sold to Kostuch Publication in 2003.

Wayne is the author of Eat This! “Observations of Successful Restaurateurs”, based on his experiences in the Hospitality Industry. Eat This! now includes observations from a wide-range of industries and organizations translating into successfully providing an Exceptional Customer experience. “This book perfectly distills the universal lessons of the hospitality business. Happy customers are a key part of any enterprise and Wayne Jagoe’s entertaining stories perfectly illustrate just how simple success can be”. Chef Michael Smith, Host of Chef at Home, Chef at Large, and the Inn Chef on the Food Network Canada.

Wayne graduated from St. Andrews Community College, where he won the Judson Food Creativity Award, Student of The Year and served his Royal Highness Prince Andrew, Duke Of York at the Bicentennial of Fredericton. Wayne’s culinary background and personality led him to be featured on The Leading Edge television series, appear as Guest Chef on Maritimes Today and then later on CBC Television with his own cooking segment, Cooking 101.

Wayne has also tried and failed with the development of a number of business concepts throughout his career. Why share his failures so publicly with one of Canada’s Top Podcasts, The Boiling Points’, Episode #65, Facilitating Forward From Failure? As Richard Branson stated; “Every person, and especially every entrepreneur, should embrace failure with open arms. It is only through failure that we learn. Many of the world’s finest minds have learned this the hard way”. – here are some of Richard Branson’s’ favourite quotes on the importance of failure, and the road to success.




“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” Calvin Coolidge

I’ve been extremely fortunate to serve and work with hundreds of Clients throughout North America. These Clients span a wide range of business and non-profit sectors. One thing is clear, they’re trying to create a unique and memorable experience for their customers, clients, and members.

Areas in which we can make an immediate impact;

  • Customer Centric Expectations & Deliverables
  • On-Boarding & Customer Retention
  • Journey Mapping & Gap Analysis
  • Customer Experience Research
  • Customer Sentiment & Satisfaction
  • Hyper Relevant Marketing & Communications
  • Customer Satisfaction Scores (CSAT)
  • Net Promoter Score (NPS)
  • Feedback Loops, Surveying & Polling

I’ve always been an “Idea Guy”, you know the one everyone says something like, “ask Jagoe, he’ll definitely come up with something!” However, ideas on there own, without participation from within your organization, are limited in their potential for success. A number of proprietary methods are used to generate high quality, implementable ideas once distilled from our initial Ideation/Brainstorming Sessions within every workshop. There are Half-Day & Full-Day in-depth Workshops and a one-to-one, 1-Hour “Jam Style” follow-up Session every quarter with business owners and team leaders keeping your Innovation Funnel full.

These workshops engage your team to help work through and eventually break through issues you face daily. Workshop offerings include;

  • Product & Service Innovation
  • Product & Service Reinvention
  • Human Experience Design
  • Marketing & Strategy



I’m grateful for each and every Client and all the kind words they are willing to share.


“I dare you to sit in a room with Wayne longer than 30 minutes! He will blow you away with his energy, enthusiasm, and creative mind. He is the master of ideas and truly understands the customer”

JASON CASSIDY, Director, Digital Marketing, Cara Operations


“Wayne is a very creative and innovative person. He has a high energy level and never settles. I have known him for almost 10 years and have always found him to be highly credible, ethical, and professional. He continuously strives for perfection by thinking “outside the box” and by approaching business issues with new methods and tactics.”

DERRICK STANFORD, President & CEO, Saint John Airport Authority


“I have known Wayne and had business dealings with him for many years and have found him to be one of the most creative thinkers I’ve met! That, on top of being an extremely positive / glass overflowing individual makes him an asset in the ‘ideas’ aspect of projects!”

KRISTA ROSS, Chief Executive Officer, Fredericton Chamber of Commerce




You can reach me by sending a quick note via the form below or call / text my cell, 506.471.1432.