Home 2017-05-26T13:20:57+00:00



“Wayne was described to me as the guy you bring in during the last quarter, half or period of the game and you need something to spark you & your team to win.” Matt White, Sussex Beard Oil Merchants

Wayne Jagoe is the Founder & Chief Idea Officer of Enacity | The Un-Agency and the Founder & Publisher of East Coast Entrepreneur. Wayne specializes in concept development and innovation bringing passion & energy to any project and an entrepreneurial mindset to any corporation or organization.

Wayne is also the author of Eat This!Observations of Successful Restaurateurs”, based on his experiences in the Hospitality Industry. Currently Wayne is working on his next book, The Third Certainty – Change.

In 1997, Wayne founded DineAid.Com, the first online Dining Guide in Atlantic Canada, [Precursor to Yelp] which was later sold to Kostuch Publication in 2003.

Wayne graduated from St. Andrews Community College, where he won the Judson Food Creativity Award, Student of The Year and served his Royal Highness Prince Andrew, Duke Of York at the Bicentennial of Fredericton. Wayne’s culinary background and personality led him to be featured on The Leading Edge television series, appear as Guest Chef on Maritimes Today and then later on CBC Television with his own cooking segment, Cooking 101.

Wayne has also tried and failed with the development of the following business concepts; Whale Of A Cafe, BB Belton’s, Cooking 101 & The Belton Group. Why share his failures so publicly with one of Canada’s Top Podcasts, The Boiling Points’, Episode #65, Facilitating Forward From Failure? As Richard Branson stated; “Every person, and especially every entrepreneur, should embrace failure with open arms. It is only through failure that we learn. Many of the world’s finest minds have learned this the hard way – here are some of Richard Bransons’ favorite quotes on the importance of failure, and the road to success.







“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” Calvin Coolidge

I’ve always been that “Idea Guy”. You know the one everyone says, “ask Jagoe, he’ll come up with something!” Sure, I can be out in left field sometimes. However, if you need a fresh perspective, I’m that Idea Guy you should call.


I’m not your typical Marketing Guy and that’s ok. I love providing the right message to the right audience at the right time. Anything else is an interruption. Don’t you hate it when someone interrupts you?


I’ve always loved sharing stories about Passionate Entrepreneurs. Initially it was only Restaurateurs & Retailers. Now it’s about Entrepreneurs who want to make a difference. If you need some help to tell your story, I’m here for you.




I’m grateful for each and every Client and all the kind words they are willing to share.


“I dare you to sit in a room with Wayne longer than 30 minutes! He will blow you away with his energy, enthusiasm, and creative mind. He is the master of ideas and truly understands the customer”

JASON CASSIDY, Director, Digital Marketing, Cara Operations


“Wayne is a very creative and innovative person. He has a high energy level and never settles. I have known him for almost 10 years and have always found him to be highly credible, ethical, and professional. He continuously strives for perfection by thinking “outside the box” and by approaching business issues with new methods and tactics.”

DERRICK STANFORD, President & CEO, Saint John Airport Authority


“I have known Wayne and had business dealings with him for many years and have found him to be one of the most creative thinkers I’ve met! That, on top of being an extremely positive / glass overflowing individual makes him an asset in the ‘ideas’ aspect of projects!”

KRISTA ROSS, Chief Executive Officer, Fredericton Chamber of Commerce




When you get a minute, send me a quick note or call me Toll-Free, 1.866.274.7383, I’d love to help.