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“Wayne was described to me as the guy you bring in during the last quarter, half or period of the game and you need something to spark you & your team to win.” Matt White, Sussex Beard Oil Merchants

Wayne Jagoe is the Founder & CEO of ENACITY, a Customer Experience Firm that co-designs Customer Experiences for their Clients by revealing actionable insights. Wayne brings passion and energy to any project.

Wayne is the author of Eat This!Observations of Successful Restaurateurs”, based on his experiences in the Hospitality Industry that translate to success in any industry. “This book perfectly distils the universal lessons of the hospitality business. Happy customers are a key part of any enterprise and Wayne Jagoe’s entertaining stories perfectly illustrate just how simple success can be”. Chef Michael Smith, Host of Chef at Home, Chef at Large, and the Inn Chef on the Food Network Canada.

In 1997, Wayne founded DineAid.Com, the first online Dining Guide in Atlantic Canada, [Precursor to Yelp] which was later sold to Kostuch Publication in 2003.

Wayne graduated from St. Andrews Community College, where he won the Judson Food Creativity Award, Student of The Year and served his Royal Highness Prince Andrew, Duke Of York at the Bicentennial of Fredericton. Wayne’s culinary background and personality led him to be featured on The Leading Edge television series, appear as Guest Chef on Maritimes Today and then later on CBC Television with his own cooking segment, Cooking 101.

Wayne has also tried and failed with the development of a number of business concepts. Why share his failures so publicly with one of Canada’s Top Podcasts, The Boiling Points’, Episode #65, Facilitating Forward From Failure? As Richard Branson stated; “Every person, and especially every entrepreneur, should embrace failure with open arms. It is only through failure that we learn. Many of the world’s finest minds have learned this the hard way – here are some of Richard Branson’s’ favourite quotes on the importance of failure, and the road to success.




“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” Calvin Coolidge

I’ve always been that “Idea Guy”. You know the one everyone says, “ask Jagoe, he’ll come up with something!” Sure, I can be out in left field sometimes. However, if you need a fresh perspective, I’m that Idea Guy you should call. Wayne offer’s Half-Day & Full-Day in-depth Workshops and a one-to-one, 1-Hour “Jam Style” Session every quarter with business owners and leaders. Workshop offerings include;

  • Product & Service Innovation Workshops
  • Customer Experience Innovation Workshops
  • Customer Experience & Satisfaction Workshops
  • Sales & Marketing Concepts & Campaign Workshops
  • Strategic Change & Team Engagement Workshops

What can I say, I’m a passionate and high energy guy who loves to get people excited and motivated. The 3 most popular presentations Wayne delivers with exceptional engagement and positive feedback;

  • Out Of Thin Air. The Six Types Of Innovation & How They Occur…
  • Change, The 3rd Certainty. It’s Not A Question Of If, It’s A Question Of When…
  • The Personal Touch. How To Deliver World Class Customer Experience…

“Over the course of several years, I have had the privilege of attending many presentations on Trends and Change as delivered by Wayne Jagoe. Always passionate and high-energy, Wayne’s style and understanding lend well to stirring the juices of audiences from 1 to 101. If Jagoe is on the agenda, it’ll be fun learning – prepare to get pumped!” Jeff Trafford, GFS Canada

Contact Vision Coaching to have Wayne deliver a highly energized and personalized presentation your audience soon won’t forget.




I’m grateful for each and every Client and all the kind words they are willing to share.


“I dare you to sit in a room with Wayne longer than 30 minutes! He will blow you away with his energy, enthusiasm, and creative mind. He is the master of ideas and truly understands the customer”

JASON CASSIDY, Director, Digital Marketing, Cara Operations


“Wayne is a very creative and innovative person. He has a high energy level and never settles. I have known him for almost 10 years and have always found him to be highly credible, ethical, and professional. He continuously strives for perfection by thinking “outside the box” and by approaching business issues with new methods and tactics.”

DERRICK STANFORD, President & CEO, Saint John Airport Authority


“I have known Wayne and had business dealings with him for many years and have found him to be one of the most creative thinkers I’ve met! That, on top of being an extremely positive / glass overflowing individual makes him an asset in the ‘ideas’ aspect of projects!”

KRISTA ROSS, Chief Executive Officer, Fredericton Chamber of Commerce




When you get a minute, send me a quick note or call me Toll-Free, 1.866.274.7383, I’d love to help.